What does Douyin MCN mean?

There are various types of anchors on Douyin, who can bring you many interesting short videos and live broadcasts.Many friends click on the pages of these Douyin anchors to view recently released videos and learn real-time information.Some anchors have the words MCN on their personal information, and many friends don’t quite understand this.So what does Douyin MCN mean?

What does Douyin MCN mean?

MCN is an organization that provides services to creators. It has a cooperative relationship with the platform, creators and advertisers. It is similar to a broker and can better help creators monetize.

MCN originated from video platforms such as YouTube, and initially served as an intermediary bridge between content creators and platforms, helping creators gain more exposure and revenue.The MCN agency acts like a broker or intermediary company, connecting excellent original content upstream, and downstream is responsible for promoting these contents to various possible monetization channels, such as social media, live broadcast platforms, etc.

Now there are many MCN organizations on Douyin, and the more famous anchors will basically cooperate with MCN organizations, which can quickly increase their reputation and increase their income.The emergence of these institutions can quickly create highly popular Internet celebrities, but it may also lead to the stereotype of creators' content.