Home News Brand News OPPO held a "Design in Tech" seminar in London to interpret OPPO's innovation and elegant design

OPPO held a "Design in Tech" seminar in London to interpret OPPO's innovation and elegant design

Author:DXW Time:2024-06-25 00:05

Recently OPPO held a conference in London, the capital of Britain; At the "Design in Tech" seminar, the main content of this seminar is to discuss the cross-border integration of technology and design. At the same time, OPPO also exhibited many classic designs of products in previous years. OPPO mobile phones have always been known for their beautiful appearance, which is closely related to its continuous exploration in Design aesthetics over the years. Let's take a look at the wonderful moments at this seminar.

OPPO held a

As a partner of the 2022 London Design Festival, OPPO held a "Design in Tech" seminar in London to interpret the innovative and elegant core of OPPO's Design aesthetics.

Patrik Schumacher, President of Zaha Hadid Architects, and Professor Rama Gheerawo, Dean of Helen Hamlin Design Center of Royal Academy of Arts, also attended as guests, exchanging and sharing wonderful views with the on-site media and young artists on the topic of cross-border integration of technology and design.

During the design festival, OPPO also held an exhibition of OPPO Innovators 2022 Global Youth Science, Technology and Art Creation Competition, which exhibited the classic product designs of OPPO over the past 18 years and outstanding works of young artists from all over the world.

Adhering to innovation and elegant design aesthetics, OPPO creates the most beautiful technology products

OPPO believes that the application of technology and product design should eventually return to the user's core needs and elegant and burden free aesthetics. OPPO is committed to connecting technology and users with elegant design, and ultimately transforming cutting-edge technology into product innovation that users can perceive. From the mobile phone products represented by the Find X series to multi intelligent terminal products and Internet services, OPPO has continued to innovate to realize the intelligent experience of multi device integration. "Being a man through science and technology and improving the world" is not only OPPO's mission, but also OPPO's thinking and response to the future development trend of science and technology and design.

At the seminar, Zeng Xi, a spokesman for OPPO's design power, shared OPPO's insistence on innovative and elegant design aesthetics and its efforts to constantly break through boundaries and innovate. He said: "For designers, every design is based on our feelings and ideals. Users only need to feel the simplicity and elegance of a good product, and the polishing and complex craftsmanship behind every detail should be left to themselves."

Zeng Xi delivered a keynote speech on "Pursuing Innovation and Elegance in Design"

In recent years, OPPO has continued to explore and innovate in new forms. After years of polishing and a number of innovative breakthroughs, Find N has upgraded the overall use experience of folding smartphones again. Neil Monger, OPPO product marketing manager, shared the story behind the elegant curve of Find X5 Pro, the golden folding ratio of Find N and the design of "water drop" hinge. Inspired by the natural curve, the OPPO Find X5 series circular mountain integrated back cover design brings a comfortable and natural holding experience. At the scene, Neil vividly reflected the design thinking of the water drop hinge with almost no creases in different origami ways, which is impressive.

In addition, in order to make the screen soft and smooth as a picture, OPPO structural engineers and designers have achieved a number of technical innovations in the scroll and traceless design of the OPPO X 2021 concept mobile phone, not only retaining the extremely simple and thin appearance of the scroll screen, but also putting forward new possibilities for the future development of intelligent terminals.

Neil Monger shows the design idea of Find N "water drop" hinge

In addition to hardware, OPPO is also committed to presenting elegant design for users in software to create a comfortable experience without burden. OPPO ColorOS 13 was released in August this year. Its new aquatic design draws inspiration from nature and integrates the tolerance and healing of water elements into the visual language of the system. While retaining the sense of simplicity and modernity, the interactive experience is more comfortable and beautiful.

Design experts gather at V& A Museum, sharing the future of technology and design

OPPO and Zaha Hadid Architects got married because of the project of OPPO Shenzhen Bay Super Headquarters Building, and they coincidentally pursued natural inspiration and elegant design. In 2020, Zaha Hadid Architects and OPPO started cooperation to jointly build the OPPO Shenzhen Bay Super Headquarters Building. As a partner, Zaha Hadid Architecture Firm recognized the design concept of OPPO and appreciated the agreement of both parties in design ideas. In this seminar, Patrick Schumacher, President of Zaha Hadid Architects, delivered a speech. As recognized as one of the most outstanding thought leaders in the field of architecture, urban planning and design, Patrick shared Zaha's design philosophy and understanding of the relationship between people, technology and design. "On our planet, technology is the foundation of human freedom and social prosperity, and the real driving force for the progress of the world." He said.

Patrick Schumacher delivered a speech on the spot

Rama Gheerawo, a professor of the Royal Academy of Arts, is an advocate of inclusive design. When sharing the concept of inclusive design, he said: "One of the core parts of accessibility is people's reaction. For example, when you hold a mobile phone with comfortable and smooth touch, you will feel happy. This is part of accessibility and part of inclusive design."

Encourage young creators from all over the world to participate in scientific, technological and artistic innovation, and OPPO builds a global creative community

OPPO launched the Renovators Global Youth Innovation Program in 2019. As a global project of OPPO empowering young art creators, the program aims to encourage creators around the world to participate in scientific, technological and artistic innovation. During the London Design Festival, OPPO also held the Renovators 2022 art exhibition in Cromwell Place. The works of art presented in the exhibition are from the Fourth Renovators Global Competition, which ended in early September. After the seminar, guests also went to the exhibition area to watch the works created by young artists from more than 30 countries around the world. The people who came to the exhibition came in an endless stream and were attracted by creative and reverie works of art and exquisite OPPO product design.

The young contestants take their works as the carrier to show their thoughts and imagination in the fields of smart life, low carbon environmental protection, traditional culture inheritance, science and technology and human society development. OPPO hopes to encourage young creators to move forward with a smile, overcome challenges and maintain creative enthusiasm through the Renovators Global Youth Innovation and Sharing Program.

This year's seminar was very successful. Several invited guests shared many wonderful ideas. I believe OPPO can also find new inspiration in this seminar to bring you better product design.

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