Geely announced its formal acquisition of Meizu, and "Guinness Taimei" is coming!
There are many mobile phone manufacturers in China. However, with the development of the times, many mobile phone brands have been eliminated from the market. There are not many mobile phone brands that can exist for a long time. I believe that many people in the 1980s and 1990s are familiar with Meizu mobile phones, and they became the first in the country at the most popular time. Recently, Geely officially announced the acquisition of Meizu Technology, which means that Meizu has disappeared, Netizens jokingly claim that this is to establish the "Guinness Charm" group?
Recently, Xingji Times, a subsidiary of Geely, held a 79.09% stake in Meizu Technology, which means Meizu, a "small factory in Zhuhai", has ushered in a new chapter of development. After being acquired by Geely, many netizens even joked that the mobile phone product should not be renamed as "Guinness Taimei"? However, it seems that this idea of netizens cannot be realized at present. Geely Mobile has applied for the trademark of Jimeixing.
Specific messages
According to the enterprise investigation, recently, Hubei Yuanshidai Technology Co., Ltd., an associated company of Geely mobile phone, has applied for registration of several trademarks, such as "Jimeixing", "Meixingji", "Xingjimei", "Jizu" and "Jizu". The international classification is scientific instruments, and the current status of all trademarks is under application. Relevant data shows that Hubei Yuanshidai Technology Co., Ltd. was established in January 2022, with Li Shufu as its chairman and Wang Yong as its legal representative.
From the perspective of brand names, it is likely that the brand names of Geely and Meizu will be integrated, and the brand names that are more closely related to the two will be selected. This method can effectively enhance the brand awareness of related companies and pave the way for subsequent product sales. In addition, this move is also transmitting to the outside world. After being acquired by Geely, Meizu's first mobile phone may soon be released. From the current information, this phone should be Meizu 19. What surprises will the new phone bring to consumers?
It is worth mentioning that the Star Age, which acquired Meizu before, also announced that it would launch the 5G+earth orbit satellite communication+near-field communication global coverage technology for the first time. If this technology can be realized on Meizu 19, presumably this model will trigger a new consumer boom.
The merger of Geely and Meizu is also very normal. After all, Meizu mobile phones account for a very small proportion in the current market. If we don't hurry to complete the transformation or merger, we will be closed down. We can only hope Meizu will bring surprises to everyone after transformation!
