Bad comments repeatedly revealed that Apple will cancel the iPhone 14 series production increase plan
This time, Apple's new iPhone 14 series phones can be said to be very miserable. Although there are long queues on both online platforms and offline stores, in fact, the overall sales volume is actually worse than that in previous years, especially the iPhone 14, which has been ignored by many small partners due to the limited upgrading of hardware configuration and the frequent occurrence of new systems and BUGs. It is rumored that Apple will cancel the production increase plan of the iPhone 14 series recently, What does this represent?
The agency pointed out that the sales volume of Apple's iPhone 14 series was 987000 in the three days before its launch, 11% lower than the comparable sales volume of the iPhone 13 series last year.
Hong Kong stock Apple concept stocks continued to fall on Wednesday, with Gaowei Electronics (01415. HK), BYD Electronics (00285. HK) and Fuzhikang Group (02038. HK) falling 11.20%, 4.07% and 4.88% respectively.
According to relevant media reports, Apple will cancel the production increase plan for its new iPhone this year because the expected surge in demand has not been realized. According to people familiar with the matter, Apple has told its suppliers to cancel the plan to increase the assembly volume of the iPhone 14 product line by as much as 6 million units in the second half of this year. At present, the company plans to produce 90 million mobile phones during this period, roughly the same level as last year, in line with Apple's initial forecast this summer.
People familiar with the matter said that the demand for the higher priced iPhone 14 Pro model was stronger than that for the entry-level model. They added that at least one Apple supplier is shifting production capacity from low-cost iPhones to high-end models.
As for the weak sales of the iPhone 14, Jefferies, an investment bank, pointed out in its latest report on Monday that Chinese consumers bought less iPhone 14 at the beginning of its launch than last year's new model. Analysts wrote in the report that the sales volume of Apple's iPhone 14 series was 987000 in the three days before its launch, 11% lower than the comparable sales volume of the iPhone 13 series last year.
In addition, the global demand for consumer electronics continues to weaken. According to Strategy Analytics data, 291 million smartphones will be shipped worldwide in the second quarter of 2022, down 7% year on year. It is also predicted that 1.25 billion smartphones will be shipped in 2022, down 7.8% year on year. From this point of view, global smartphone shipments are declining, which also aggravates investors' worries about the future of consumer electronics.
The above is an introduction to Apple's cancellation of the production increase plan for the iPhone 14 series models. This time, Apple's sales in China have dropped a lot compared with previous years. It is no surprise that Apple's cancellation of the production increase plan this time. However, relatively speaking, the mobile phones of the pro and pro max versions with better configurations are still popular among users!
