The total order of iPhone 14 series has not been adjusted, and the proportion of Pro series has increased
After Apple officially released the new iPhone 14 series, people from all walks of life are paying attention to the sales of the new iPhone. Because the iPhone 14 has not increased significantly compared with the iPhone 13 last year, and in addition to various problems with the new iPhone, netizens found that Apple's sales this year are not very good. Some well-known analysts said that Apple would reduce its production, but recently Apple officially said that the total order of the iPhone 14 series has not been adjusted, Only the proportion of orders for pro series models has increased.
It was learned from the relevant people in the supply chain that the supply chain manufacturers did not receive Apple's notice on the adjustment of orders for the iPhone 14 series, and the total number of orders remained unchanged, but the distribution orders for the iPhone 14 Pro series were more.
Specific messages
After the launch of the iPhone 14 series, some media reported recently that Apple would give up its plan to increase the production of the iPhone 14 series this year because the demand was lower than expected.
The above supply chain personage said that the number of orders for the iPhone 14 series was 95 million, and the number of orders for the iPhone 13 series was 85 million last year, which is quite high. "The short-term demand of the iPhone 14 series ordinary version is not so good after its launch, and the Pro series is better. With the total order unchanged, there are some distribution adjustments. The Pro quantity is larger, but the total order quantity has remained unchanged. There is alsono so-called increase in production plan and current cut down plan."
Guo Mingyong, a well-known Apple analyst, also pointed out in a paper that the rumor that Apple would give up iPhone production is a bit strange. According to his survey, Apple has plans to convert the iPhone 14/14 Plus production line to the iPhone 14 Pro/14 Pro Max/reduce the price of iPhone 13, but has never heard of any overall iPhone production increase plan.
He reiterated his forecast for the iPhone 14 series, that is, the shipment of the iPhone 14 Pro series is expected to increase by about 10%, which is conducive to the iPhone ASP (average selling price) and product portfolio in the fourth quarter of this year. The demand for iPhone 14 and 14 Plus is obviously sluggish, but the increase of orders for iPhone 14 Pro, 14 Pro Max and price cut iPhone 13 should offset the potential order cutting of iPhone 14 and iPhone 14 Plus. It is estimated that the total iPhone shipments in 2022 and the fourth quarter of 2022 will be consistent with the expectation.
Although it seems that the sales of the iPhone 14 is not high, it is still hard to find a single iPhone14 from the official website, but it is slightly inferior to the previous model. After Apple has fixed all the problems, I believe that there will still be some fans to pay for it.
