VIVOT series machines are launched overseas, jointly released by Shopee!
VIVO's T series mobile phones T1 and T1X are well received in China, and their prices are very affordable. Recently, Shopee, an e-commerce platform in Southeast Asia, joined hands with VIVO to launch VIVOT series mobile phones in the Southeast Asian market. Now let's get a detailed report.
Recently,Vivo, the world's leading technology company, has joined forces with Shopee, the leading e-commerce platform, to launch the new Vivo T series smartphones: vivo T1 5G and T1x in five Southeast Asian markets. Shopee tailored the online debut activity of "Get. Set. Turbo" for vivo T seriesto help vivo reach young audiences accurately in new forms such as KOL evaluation, live broadcast and snap purchase. With this exclusive cooperation, vivo comprehensively upgraded the mobile entertainment experience for Southeast Asian game players, reached local consumers in depth, and effectively improved the regional brand value.
In recent years, the penetration rate of smart phones in Southeast Asia has risen, mobile games have been rapidly popularized, driving the mobile game market to grow strongly: it is predicted that the number of mobile game players in Southeast Asia will exceed 250 million in 2021. The huge traffic has also brought considerable E-sports revenue to Southeast Asia: it is estimated that by 2024, the revenue of E-sports in Southeast Asia will have a compound annual growth rate of 20.8%, nearly twice the global same value, ranking the top in the world.
Against this background, the rapidly expanding mobile game players have put forward higher requirements for game equipment - similar emerging consumer demand is constantly emerging in the Southeast Asian market, which also brings opportunities for many technology brands, including vivo. In 2017, vivo officially settled in Shopee and opened shop in Shopee Mall. Since its launch, Shopee Mall has attracted more than 30000 brands from all over the world and has become an indispensable new position for brand layout in the Southeast Asian market.
Based on the long-term cooperation with vivo and the accurate insight into online behavior of young groups in Southeast Asia, Shopee created an online debut activity named "Get. Set. Turbo" for vivo T series. The event invited well-known KOL from the technology and game fields to open the box to evaluate new products, and demonstrated live in Shopee Live. While watching the Live broadcast and participating in the rush purchase, the audience can also enjoy exclusive discounts and rich gifts. It is reported that this activity has received a total of millions of views, and tens of thousands of goods have been sold in only three markets, 90% of which are from brand new fans. With KOL's real-time open box measurement and detailed demonstration of Shopee Live, consumers can feel the charm of the product even when they are online.
Shopee said: "Vivo's products have strong performance and are extremely innovative. We are happy to witness that it has gradually become a popular technology brand among consumers in Southeast Asia. Shopee users have gathered many mobile game players who come to Shopee not only to buy their favorite products, but also to enjoy a relaxed entertainment and social experience here. We look forward to this cooperation debut to bring more joy to platform users."
Vivo means: "The young generation is no stranger to online experience, and e-sports, mobile games and shopping are no exception, so we are very happy to launch the T-series smartphone exclusively in Shopee in the form of 'Get. Set. Turbo' activity, so that consumers can not only explore the powerful features of new products, but also obtain exclusive discounts online. At the same time, we also look forward to the first Turbo Cup e-sports challenge held in cooperation with PUBG, and look forward to igniting the e-sports of Southeast Asian mobile game players At the same time, we will further deepen the interaction between vivo and local consumers. "
The first vivo Turbo Cup e-sports challenge, which Vivo cooperates with the popular game Player Unknown's Battlegrounds (PUBG for short), will be held in Malaysia, the Philippines, Thailand and Vietnam. The total champion prize will be up to 20000 dollars, which will continue to ignite young audiences and ignite the Southeast Asia e-sports craze with the wonderful event.
Mobile phones such as T1 and T1X with strong performance and low price are very popular in the Southeast Asian market. It is very beneficial for VIVO to join hands with Shop to launch T1 and T1X in the Southeast Asian market. In this way, VIVO can gain more market share in the Southeast Asian market.
