Is it really no good for Redmi to dominate Apple in the 618 Shopping Festival?
Hongmi, a sub brand of Xiaomi, has been very popular in recent years. Because of the changes in market demand, consumers are increasingly concerned about the cost performance of mobile phones, so the sales of Hongmi mobile phones, which focus on cost performance, are increasing. Recently, it surpassed Apple to become the first in the 618 Shopping Festival!
Recently, the 618 activity ushered in a new wave of peak, announcing that the 618 revelry has reached a climax. JD also released the latest mobile phone sales ranking. Unexpectedly, Apple was pushed to the top of the list, and Redmi became the ultimate winner. According to the JD Mobile Racing List, the iPhone 13 has dropped to the fourth place in the sales list on that day, which is not in line with Apple's performance in previous years. The top three on the list are Redmi K40S, Redmi K50 and Xiaomi 12. In the top ten, Xiaomi has 6 models on the list. In addition to the iPhone 13, HONOR X30, iQOO 9 Pro and OPPO K9x ranked eighth, ninth and tenth respectively.
Redmi still dominates the list in different price segments.
Redmi 9A ranks first in the price range of 500~1000 yuan;
In the price range of 1000~1500 and 1500~2000, Redmi Note 11/Pro respectively tops the list;
The Redmi K40S became the best seller in 2000~3000 price range, while Xiaomi 12 was the best seller in 3000~4000 price range.
More than 4000 is Apple's world again.
If you switch to the cumulative sales list of 618 mobile phones, the iPhone 13 still firmly occupies the first place, followed by three Redmi models. There is no obvious change in terms of cumulative sales in different price segments, and Redmi still ranks first in many lists. I have to say that Xiaomi is really tough this year. Redmi directly managed to make Tianji 8100 within the price range of 2000 yuan, and the cost performance is really invincible.
This year's performance of Apple is indeed not as impressive as that of previous years. The iPhone 13 series is so popular that it makes the iPhone 11/12 two old models lose their luster. More people are the first to 13. However, the price of iPhone 13 will be more fragrant only on June 1, falling to about 4799 yuan, and it will rise back soon afterwards, so the sales growth is not significant. While Redmi is refreshing the bottom line of the price every day, it is difficult not to sell it.
This year's 618 is much colder than previous years. The bottom price of iPhone 13 on JD and Taobao is really incomparable with the 10 billion subsidy of a platform. In addition, this year's mobile phone market performance is sluggish, and everyone's enthusiasm for changing phones is not high. Thirteen Incense can not stimulate everyone's desire to cut their hands. However, the final carnival will be held at 20pm on the 17th. The price of mobile phones may be cheaper. Those who have ideas can pay more attention tomorrow evening.
Red rice mobile phones are so popular, which means that people's requirements for mobile phones have become lower at this stage. Although there are also reasons why mobile phones have become more and more powerful, it can also be seen that consumers' demand is changing. If they can't beat Apple in the high-end mobile phone market, then Apple has no competitiveness in the middle and low-end mobile phone markets.
