Xiaomi 618's sales reached 18.7 billion yuan, ranking first in all major platforms!
Xiaomi mobile phone can be said to be the biggest winner this year. Although there is still a big gap between Xiaomi and Apple, compared with other domestic brands, the sales of various series of Xiaomi mobile phones are very good. How did Xiaomi perform in the recent 618 Shopping Festival?
Xiaomi said in the official WeChat that the amount of omni channel payment this year exceeded 18.7 billion. The omni channel payment includes Xiaomi Mall, Xiaomi Home, Xiaomi Products, authorized e-commerce and authorized retailers. The statistical time is from 20:00 on May 31 to 23:59 on June 18. As a comparison, Xiaomi's 618 full platform payment amount in 2021 will exceed 15 billion yuan, and the time point is from June 1 to June 18 at 0:00:10.
Sales volume of major platforms
This year, 618 started well. It took Xiaomi only 3 minutes and 40 seconds to make omni channel payments of more than 500 million yuan, 14 minutes and 10 seconds to make omni channel payments of more than 1 billion yuan, and 4 hours to make omni channel payments of more than 2.2 billion yuan. Jingdong got off to a good start! The sales of JD mobile phone brands/all mobile phone products/Android flagship mobile phones ranked first in three categories, and won the first place in the sales of JD multi price segment mobile phones; Among them, Redmi K50 won the first place in JD's sales at the price range of 2000-3000 yuan; Xiaomi12 won the first place in sales volume of JD at the price range of 3000-4000 yuan. Tmall got off to a good start! It won the first place in Android mobile phone sales, and the first place in the price range of 2000-3000 yuan in Redmi K50.
Xiaomi's success in this year's 618 event is inevitable. After all, Xiaomi's digital series and Hongmi's cost performance ratio are super high. Consumers still like Xiaomi's mobile phones. Such achievements also represent the rise of domestic brands!
