In the first half of 2022, China's e-commerce market share announced that Apple Xiaomi accounted for half!

In the second half of 2022, half of the year has passed. In the second half of July, Apple and Huawei released new phones. In the first half of the year, many domestic mobile phone brands, such as Xiaomi, also released a number of new phones. Recently, in the first half of 2022, the online mobile phone sales data of e-commerce was released. The share of Apple and Xiaomi brands was almost half. Now let me introduce the relevant content for you in detail!

According to Sandalwood's monitoring data on China's e-commerce market, in the first half of 2022 (from January to July), the market shares of the top ten product lines in China's e-commerce market will increase.

Specific shares

Apple iPhone 13 Series 22.3%

Xiaomi Redmi NOTE series 10.1%

Xiaomi Redmi K series 6.8%

Xiaomi Redmi Digital Series 5.7%

Glory Play 4.8%

Glory X Series 3.9%

Xiaomi Digital Series 3.6%

OPPO K series 3.3%

Glory Digital 3.3%

IQOO NEO series 3.1%

The combined share of Apple and Xiaomi is 48.5%, accounting for half of the entire mobile online market. It can be seen that both Apple and Xiaomi rely on online sales channels, and the remaining domestic mobile phone brands are sold through offline channels.

The market share of Apple and Xiaomi is as high as 48%, which can also be seen from the fact that most people buy mobile phones online. Although it is more reassuring to go to physical stores to buy mobile phones, the price on the e-commerce platform is advantageous. You can choose the purchase method according to your actual situation.