Apple officially announced that it will increase the number of ads placed on the App Store this week. China is not one of them

Previously, Apple's official decision to increase the number of ads placed on the APP Store was opposed by most of the world. After a period of silence, when everyone thought Apple had given up the idea, the Apple official suddenly sent an email to the developers. He said that he would increase the number of advertisements on October 25. For domestic users, the only good news is that this new advertising does not include China.

Recently, Apple announced in an email to developers thatfrom October 25 (Tuesday), ads related to applications will begin to appear in the "Today" main tab of the App Store and in countries (outside China) in the "You may also like" section at the bottom of each application listAll advertisements in the App Store have a blue background and an "advertisement" icon.

Previously, App Store ads were only pushed based on the search results of the "suggestions" part of the keyword and "search" tag, and the algorithm and method were relatively simple. Butwith the help of the "Today" tab and the ads in the "You might also like it" section, the App Store now offers a total of four advertising optionsIn July this year, Apple announced for the first time its plan to expand its App Store advertising products.

Earlier in August, Bloomberg's Mark Gurman said that Apple hoped to nearly triple its current advertising revenue in the future to at least $10 billion a year (about 72.4 billion yuan). In addition to the App Store, Gurman said that Apple plans to launch search results ads in Apple Maps next year, while traditional banner ads have been pushed in iOS news and stocks system applications.

This increase in advertising can at least double Apple's advertising revenue, which is good news for developers, but it affects users' experience. However, for domestic users, new advertising will not be implemented in China for the time being, but it is estimated that it will not escape the fate of increased advertising.