Vivo video strategy conference summary, a variety of new technologies announced!
Although Vivo is only a domestic mobile phone brand, it has invested heavily in production and R&D in recent years. The new phones launched have also been welcomed by consumers. This year has come to the last quarter of the second half of the year. The video strategy conference held by Vivo on October 24 was officially held online. The conference announced a variety of new technologies. Come and have a look!
On October 24, 2022, the video image strategy conference was officially held. At the meeting, vivo reviewed its previous insistence on the image concept, that is, to restore what the eye sees through professional ability, to exceed what the eye sees, and to empower everyone with professional image technology, so as to continue to provide consumers with a personalized professional image experience. Vivo's image technology matrix was also officially announced at the image strategy conference: around the "three comparisons", we adhere to the two strategic fulcrums of joint innovation and independent innovation, create competitive advantages in the increasingly homogeneous image arena, and strive to build technical barriers on the mobile image track, and maintain a leading position.
Yu Meng, vice president of vivo imaging, Li Zhuo, senior director of vivo imaging products, Sebastian Doentgen, head of Zeiss consumer optical category management, sales and marketing, Torsten Sievers, head of Zeiss consumer optical innovation and technology, Duan Yueheng, image artist, Gao Yuan, and young director Zhang Xiaosha attended the strategic conference.
Continue to provide consumers with personalized professional image experience
In the era of mobile images, the right to create is truly given to every ordinary person. Mobile phones have also become an extension of people's senses, helping people to capture, record and tell their own stories through the lens. Over the years, vivo has always been committed to the innovation of mobile image technology, and strives to bring consumers a personalized professional image experience. From the release of XShot, the world's first smartphone with both F/1.8 super aperture and optical anti shake, to X70 Pro and X80 series equipped with self-developed image chip V1, Vivo has consistently devoted itself to the image track and continued to innovate in the technical aspects of optics, computing power and algorithms. At the same time, in the principle of user orientation, vivo focuses on users' pain points, sharpens its ability in color, night view, portrait, sports, video and other dimensions, and steadily improves users' image experience.
In 2020, vivo opened the first vivo VISION+mobile photography competition; In 2021, the second competition collected 384878 works from more than 40 countries and regions around the world. The construction of video culture is also Vivo's practice of the image concept, hoping to give everyone complicated video technology.
Vivo Image Technology Matrix Publishing
In order to bring users a satisfactory image experience, at this image strategy conference, Vivo released the image technology matrix around the "three comparisons", that is, striving to make the image function of the product equal to that of professional image equipment, professional photography team, and professional late stage capabilities.
In order to make mobile phones equal to professional imaging equipment, vivo has built four imaging technology modules, namely, optical perception system, color enhancement restoration engine, ultra clear image quality engine, and computing acceleration engine. Starting from light capture, we can efficiently record and process the color, tone and image quality information of the image, so as to achieve excellent basic imaging.
In order to make mobile phones equal to professional photography teams, Vivo endows mobile phones with the environmental understanding ability of professional photographers through environmental understanding technology, so that they can identify the color temperature, lighting and other information of the scene, and automatically judge and analyze the best shooting method.
Finally, Vivo focuses on the two core scenes, portrait and night scene, and constructs a super moving portrait system and the sky night scene system, realizing accurate semantic extraction and optimization, greatly improving the scene expression, and making the product have the ability to compete with the later professional stage.
Two strategic fulcrums of vivo image: joint innovation+independent innovation
The realization of the image technology matrix is inseparable from the underlying core capabilities that Vivo has built for a long time. Vivo believes that only by grasping the joint innovation and independent innovation, and enhancing the strategic research and judgment and technical cognitive ability, can the video image be used in the video image? Track? Pull loose and win the first prize.
In terms of joint innovation strategy, vivo cooperates with Zeiss and superior upstream and downstream manufacturers to develop better optical systems. In 2020, vivo officially established a global strategic partnership with ZEISS. Vivo and Zeiss, based on the common image concept, strategically focus on long-term image technology innovation, and provide consumers with the most advanced product experience by combining cutting-edge optical technology with smartphone innovation. In the future, on the basis of cooperation in optical imaging technology, the two sides will further develop optical quality standards for mobile images, explore and realize the miniaturization of lens modules, aiming to create more exciting mobile image experiences, and improve the expressiveness of mobile photography to a new level.
In terms of independent innovation strategy, Vivo has planned and upgraded the self-developed algorithm and image chip research and development in advance, and constantly broke through the computational power and scene boundaries.
Vivo at the press conference showed the latest self-developed technical achievements related to multiple images, such as the "optical super division algorithm" that can effectively improve the quality of telephoto imaging, and the new ultra clear image quality engine built on the basis of it, combined with the telephoto lens of the next generation of products, can improve the shooting resolution by 64% in the focus segment above 5X.
The "VCS biomimetic spectral technology", which can better control image noise performance and color restoration, will increase the signal-to-noise ratio of the next generation of sensors equipped with VCS technology by 20% and color restoration by 15% compared with the previous generation of IMX866 sensors.
The new "Sky Nightscape System", based on the self-developed AI algorithm and better lens sensor, can maximize the imaging sensitivity by 100%. ISO can support up to 102400, which makes it easy to present the long exposure starry sky shooting that can only be achieved with the help of a tripod or stabilizer in the past.
In addition, Vivo also demonstrated the "super moving human image system". This is a complete set of portrait photography solutions that first understand the portrait information, then beautify the portrait details at the micron level, and finally create a unique portrait atmosphere through self-developed algorithms. At the press conference, it was also mentioned that vivo and Zeiss are jointly developing a new 50mm portrait lens.
At the hardware level, vivo demonstrated a larger base CMOS sensor that will be used in the next generation of products, and its light sensitivity is 77% higher than GNV. At the same time, the latest generation of self-developed video chips of vivo also came to the fore at the conference. In the face of more complex application scenarios of mobile phone multi camera system, the new generation of self-developed image chip will adopt the AI-ISP architecture, which further brings the low latency and energy efficiency of traditional ISP into the AI real-time processing computing architecture. It innovatively customized a 10bit MAC circuit, which can efficiently perform 10bit operations. Compared with traditional NPUs, the reasoning delay is reduced by 96% at most, and the energy efficiency ratio is improved by 200% at most. Based on the AI-ISP architecture innovation, Vivo's next generation of self-developed chips has brought about the upgrading of three self-developed units and achieved three breakthroughs: first, the upgrading of on-chip memory units has brought about a data throughput rate of 1.3 trillion bits per second, which provides a powerful computing support. Second, the upgrading of AI computing units has brought unprecedented ultra-high energy efficiency ratio. The peak energy efficiency ratio of DLA accelerator has reached 16.3 trillion operations per watt, setting a new computing power milestone in the industry. Third, the upgrading of the image processing unit has improved the effects of algorithms such as AI-NR noise reduction, HDR tonal fusion, MEMC frame insertion, and strives to bring users a better shooting experience.
Multi scene application of imaging technology to improve professional creativity
On the way to realize humanized professional image, vivo has always been committed to giving everyone complicated professional image capabilities. With demand awareness and technology upgrading, vivo is always on the way to achieve its commitments and better achieve them.
Based on the scenes required by users for daily photography, vivo has applied its technology to the three core scenes of scenery, portrait and video that users pay most attention to. Through the research and development of software and hardware technologies, it covers more comprehensive experience scenes for image creators and brings better image experience. At the press conference, scenery video master Duan Yueheng said that the performance of vivo mobile phones in color, tone and picture quality are three important dimensions of professional photography. In order to improve the capabilities of these three dimensions, vivo builds the path of "real world imaging system post-processing algorithm" through the image technology matrix, relying on environmental awareness technology, color enhancement restoration engine, ultra clear image quality engine, etc.
Gao Yuan, a portrait photography master, said that the advantage of mobile photography is that it can really enter the lives of others, while good portrait works need to deal with the three cores of understanding, beautifying and atmosphere of human images. Vivo's portrait processing technology can not only make the skin look more natural and healthy, but also better retain the three-dimensional sense of the five senses. In addition, it carries out the fusion processing of people and scenes at the levels of tone, color, brightness, and virtualization, so as to achieve a harmonious and natural effect between people and the scene.
In terms of video shooting, young director Zhang Xiaosha shared the behind the scenes story of his professional LOG mode of X80 Pro to shoot the work "Many Tourists Are Not Afraid". In terms of technology, vivo has moved forward and simplified the LOG mode and the complex color mixing process in the later stage, realized the HDR standard video recording and display including dynamic metadata, supported a wider BT.2020 color space, 10bit color depth, and 1.07 billion colors, which can better restore the original light and shadow atmosphere, and combined with a number of movie level 3D LUTs color styles, so that ordinary users can also shoot a movie feeling through the Vivo mobile phone "one click". In the future, vivo will lay out video technologies with wider ecological coverage and higher technology maturity, so that recording and display will have a better experience.
From optical photography to computational photography, Vivo strives to achieve the image capabilities of professional imaging equipment, professional photography team and professional later stage; Through the upgrading of vivo Zeiss joint imaging system, self-developed algorithms, self-developed chips and other software and hardware systems, the performance of color, tone and picture quality has been greatly improved, so that users can feel full, fresh, warm and surging life power no matter they shoot landscapes, portraits or videos. This is the direction Vivo has been trying to achieve in the imaging field. In the future, in the field of mobile imaging, vivo will certainly bring continuous impetus and leadership, and continue to lead in the long video track.
Vivo's video strategy conference has brought many surprises to everyone. Although many technologies are not mature enough to be fully applied to products, the technical direction is still very good. I hope Vivo can design more excellent products for you later!
