Apple's sales volume in China increased significantly than expected by 15.1 billion US dollars
Just yesterday, Apple's mobile phone officially released its latest financial report for the fourth quarter. I believe that the launch of the iPhone 14 series models, the new iPad and other smart devices will certainly bring better revenue to users. As expected, Apple's quarterly sales increased by 8% year on year, and its sales in China exceeded many people's expectations. What's the matter? Now let's follow Xiao Bian to have a look!
The Wall Street Journal pointed out that, so far, in the face of a broader slowdown in smartphone sales and global economic challenges, Apple's business has basically remained strong.
In terms of business, Apple's core business iPhone and service business in this fiscal quarter did not meet expectations, while the revenue of Mac, wearable devices and accessories soared, far exceeding expectations, while the revenue of iPad tablet fell faster than expected, accelerating the decline compared with the second quarter.
During the period, iPhone revenue was $42.626 billion, up 9.67% year on year, and analysts expected an increase of 9.78% to $42.67 billion. Mac revenue was $11.508 billion, up 25.39% year on year, and analysts expected an increase of 0.78% to $9.25 billion. IPad revenue was USD 7.174 billion, down 13.06% year on year, and analysts expected a 5.36% drop to USD 7.81 billion. The revenue of wearable devices, home products and accessories reached USD 9.65 billion, up 9.85% year on year, and analysts expected an increase of 0.17% to USD 8.80 billion. The service business revenue was USD 19.19 billion, up 4.98% year on year, and analysts expected an increase of 9.26% to USD 19.97 billion.
In this fiscal quarter, Apple's revenue in Greater China was US $15.47 billion, up 6.2% year on year, higher than the US $15.1 billion expected by analysts.
It seems from this news that Apple's mobile phone still has a large number of loyal users in China. Although the sales of iPhone 14 and plus are not very good, the two models of the iPhone 14 pro series can be said to have reached a new high. Recently, it was revealed that Apple's iPhone 15 will use the type-c interface. Fast charging should catch up this time. Interested partners can wait for the release of this model next year!
