The sales volume of iPhones reached 3.5 million during the Double 11, leading the high-end market
The biggest consumption of many small partners during the Double 11 Festival is to buy Apple mobile phones. This year's event is relatively awesome, so we will start 14 and 13 series during the Double 11 Festival, with a lot of discounts. Although the voice of rap about Apple has always existed, according to the latest news, the sales of iPhone during the Double 11 Festival reached 3.5 million, which is still the leading high-end market, ranking first in sales.
The sales volume of iPhones reached 3.5 million during the Double 11 Festival, ranking first in the high-end market
Strategy Analytics released a report that the sales volume of smart phones during the online shopping festival of the 11th lunar month this year was 9 million, down 35% year on year. Apple consolidated its leadership position, followed by Xiaomi and Glory.
The report pointed out that, driven by the higher price of Apple iPhone, the online retail price of smart phones increased to 4089 yuan, up 10% year on year, but the total online sales revenue of smart phones still fell 29% year on year to 36.8 billion yuan.
Strategy Analytics said that Apple's iPhone sales reached nearly 3.5 million units during the Double 11 this year, down 27% year on year, but still better than the overall market, which was down 35% year on year. It is estimated that the revenue of Apple is 25.1 billion yuan and the retail price is 7150 yuan.
It is reported that Apple ranks first in terms of sales share (39%) and revenue share (68%), while the share of Chinese brands has declined. The iPhone 14 series and iPhone 13 are the best selling models, dominating the high-end market.
In addition, Xiaomi ranks second with 31% sales share and 13% revenue share, and dominates the mid market. Glory replaced OPPO, ranking third with 8% of sales, a slight increase compared with a year ago. However, in terms of revenue share, Glory gave the third place to Huawei. Huawei's retail ASP reached 3800 yuan, accounting for 5% of the revenue.
Apple's mobile phone is still the leader, ranking first in the mobile phone industry, especially in the high-end mobile phone industry. Even though many voices say that Apple is no good every year, from the data point of view, Apple is still very awesome in everyone's mind.
