Get the mobile phone Xiaomi 13 series in advance, and JD will launch the trial plan version!
As the latest Xiaomi 13 series model launched by Xiaomi, the standard version of Xiaomi 13 was called the "13 Fragrance" of Xiaomi at the beginning of its launch. This shows how popular this mobile phone is. I believe many partners can't wait to experience this mobile phone. In order to meet the needs of some users, Xiaomi and JD have officially launched a trial plan version recently. What's the matter? Let's have a look!
It is understood that Xiaomi13 is equipped with a Snapdragon 8 Gen 2 processor, a new "scientific nano skin", and a built-in MIUI 14. The screen is a high-end OLED straight screen with a visual quadrangle design, which is called by Lei Jun as "the first quadrangle screen of domestic flagship".
In addition to product innovation, Xiaomi also attaches importance to the purchase experience of rice noodle users. As a strategic partner of Xiaomi, JD also launched a new product tasting plan at the launch of Xiaomi 13, allowing some rice noodle users to quickly get started with the new machine. On the launch day of December 11, Xiaomi's flagship store launched a limited number of Xiaomi 13 series tasting plans. The rice noodles that successfully placed an order can be delivered without waiting for pre-sales, and take the lead in experiencing the new products before they are sold. In addition, JD has exclusive rights such as 30 day worry free refunds, Start the new experience and upgrade again.
Through the new product tasting plan, JD tried to break through the consumption rhythm of the previous mobile phone new products. It did not need to wait for the traditional pre-sale and first sale stages, and it could deliver goods in advance after placing an order successfully, fully meeting the consumer needs of some users who did not want to wait and did not want to wait for the new product tasting.
The path of new machine failure:Create a "taste effect" through core users
From the perspective of the industry, the growth path of new mobile phone products first needs to be recognized in the core circle to form a "taste effect"; Then, users outside the circle, driven by core users, integrate into the brand circle to form brand effect; When a certain number of users enter the circle, new products will break the circle. Therefore, the experience and evaluation of new users at the core is related to whether new products can become popular in the market. JD's taste plan for new products has established user privileges at the core circle level, which not only establishes a close relationship with core seed users, but also enables them to experience the real machine first and bring more surprises, which is conducive to breaking the circle of new products.
Wang Xi, IDC China Research Manager, believes that in 2022, many Android manufacturers will continue to accelerate their pace of entering the high-end market. In the short term, the competition in the domestic market, especially in the middle and high-end markets, is a product competition, but also a brand image competition. At the launch stage of new products, whether consumers can be accurately positioned at the first time and whether consumers can focus their attention is the key to whether new products can finally ignite the market and gain brand influence. Among these key elements, whether the brand can seize the opportunity to make the best first impression on consumers when the new product is released is also the first step to cultivate potential shopping demand and good reputation in the future.
As a shopping mall for the first launch of new products, JD's new product tasting plan provides the brand with a channel for new products to get closer to users first, as well as an opportunity to quickly seize users at the launch stage of new products. After all, new products are often the lifeblood of mobile phone brands. The creation of popular new products can not only bring high sales, but also affect a wide range of potential users, who are also the youngest and most influential young users.
The above is the specific news about the launch of the trial plan version of Xiaomi13 mobile phone. The special version launched by JD this time is quite good, meeting the needs of some users who want to experience mobile phones in advance. I believe that more flagship mobile phones of brands will choose to use this service in the future!
