Let Apple and Huawei become "regular visitors" to the conference. The confidence of glory comes from these!
Users who often pay attention to the mobile phone industry should know that December this year was more lively than previous years, and many people were overwhelmed by the arrival of various new products. Among them, Glory held two new product conferences, but it is worth noting that in addition to the price, Glory always likes to compare the two ceilings of Apple and Huawei. Where does the confidence behind it come from?
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On the evening of December 26, Glory held a full scene new product conference and released a series of new products, including Glory 80; GT and Glory Tablet V8; Pro is also the main character of this conference. As the last conference of Glory in 2022, these two products represent the perfect end of 2022 and the smooth start of 2023. When announcing the price, many netizens sighed "really fragrant". Indeed, these are two products with high cost performance, which is hard not to be impressed.
In addition to the price, many careful netizens also found that the honorable tablet V8 Pro has been comparing with Apple's iPad and Huawei's MatePad Pro 11 in this press conference, and even MagicOS 7 has occasionally compared HarmonyOS 3. In previous press conferences, it was hard to see such a scene. Why did this year's honor do so? Where does the confidence behind the contrast come from& nbsp;
After the press conference, Glory CEO Zhao Ming was interviewed by CNMO and answered some hot questions at the moment. Maybe we can find the answers to these two questions.
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Apple's iPad is strong, but glory has its own uniqueness
When it comes to tablet computers, many people may think that there are only iPads and others, but this situation is slowly being reversed. According to the data on China's tablet market in the third quarter of 2022 released by IDC, the top five tablet computer manufacturers in China are Apple, Huawei, Glory, Lenovo and Xiaomi. Yes, Glory has quietly become the third largest tablet computer manufacturer, with a share of 9.3%. Although there is still a big gap compared with Apple's 37% share, it is the best gift for the glory of just two years old.
Up to now, Glory Tablet has launched X series, V series and digital series products, forming a relatively mature product matrix. Zhao Ming revealed that the Glory Tablet 8, which was launched in July, has always been out of stock, and currently has a very obvious advantage and dominant position in the 1000-2000 yuan gear. In fact, it also shows that Glory has got the pulse of consumers' preferences right. In addition, Zhao Ming said that Glory V8 Pro aims to open the 2000-3500 yuan gear market and compete with the iPad 2022. This can be seen from the all-round comparison between the glory and the iPad 2022 at the press conference.
So what's the bottom line between glory and Apple? Zhao Ming actually gave the answer. First of all, the Glory tablet V8 Pro has excellent hardware configuration, a 12.1 inch large screen, eye protection technology, etc; Secondly, in China's overall ecological environment and understanding of consumer services, Glory can be better than Apple. After all, Apple gives priority to the United States and other markets, and the first main market of Glory is China. Glory can better meet the needs of business people, scholars, students, and light office workers, as well as meet users' video and entertainment needs.
Zhao Ming also said that the glorious values are consumer centered, striver oriented, open and innovative, simple and efficient, and the pursuit of excellence. Based on this, Glory always takes the two wheel drive around consumer demand as the most critical two wheels of Glory's product doctrine. Under this guidance and the team's efforts, Glory, whether it is a folding screen or Glory 80 series, including Glory's tablet V8 Pro, can be compared with HarmonyOS 3 and iOS products in terms of smoothness.
MagicOS runs through, and Glory needs to create a one-stop comprehensive solution
For brand products like Apple and Huawei, iOS and HarmonyOS are important components of the product, and can even rise to the height of product soul, which has also been recognized by the market. Whether it is smart phones or tablet products, Apple and Huawei are building their own system moat, and Glory has also provided its own solution this year - MagicOS, which aims to truly connect mobile phones, tablets, laptops, wearables, smart screens and other terminals to create a one-stop comprehensive solution, which is where Glory competes with Apple and Huawei.
For example, the MagicRing trust ring. From the perspective of glory, if you want to break through the barriers between devices, you need to let devices trust each other, so the MagicRing trust ring came into being. It solves the pain points such as the complexity of users' operations when using multiple devices and the disconnection of multi device collaborative experience ecosystem services, and ultimately makes MagicOS simple and convenient across devices as if it were under the same OS. Devices in the same trust ring can be automatically connected when they are close to each other. Incoming calls, notifications, documents, videos and other services can flow between devices. Zhao Ming also said that when MagicOS is truly recognized by consumers in the field of trust ring, Glory will be opened to more partners in due time to better compete with HarmonyOS and iOS.
Another example is Glory Super Notebook, which realizes the ability of global collection and is very important for business people, scholars and students. Moreover, it is not only a recording tool on a terminal, but also a bridge for terminal information flow. Zhao Ming said that based on the core capabilities of MagicOS, when users use tablets, mobile phones and laptops become supporting and auxiliary devices. In this case, the Glory Note must be circulated on multiple ends. Therefore, it will evolve on laptops, tablets and mobile phones at the same time in the future.
In terms of the industrial chain, Xinhua News Agency also released relevant videos a few days ago. Glory has been working with BOE, BYD, Guangming Optoelectronics and other enterprises to overcome difficulties, and finally created products like Magic Vs that converge cutting-edge technologies. From hardware to software to the entire industrial chain, although Rong Yaocai has just started his third year, he has already been in the forefront of the industry in all aspects, and the globalization strategy is also gradually spreading.
Zhao Ming said that 2022 will be the first year of glorifying the global market, and a relatively stable and mature operation system has been formed for glorified channels, retail, etc. In the Middle East, Africa, Europe, Latin America, Asia Pacific and other countries this year, the glorious overseas market in 2023 will be a stage of rapid development and growth. Moreover, Zhao Ming predicted that in the next few years, Glory will be growing both in the Chinese market and overseas markets, and the speed of overseas growth will be relatively fast. The glorious goal is to achieve healthy and quality growth.
Although it has only been more than two years since the day of independence, from this year's performance, Glory has fully owned the overall strength of Huawei. As a key year for the brand of Glory, 2023 may also have found an answer to the "hunting" of Apple, Huawei, OPPO, vivo, Xiaomi and other brands.
