Although revenue fell for the first time, iPhone still gobbled up 85% of global smartphone profits

As of December 2022, Apple's revenue was $117.2 billion, down 5% year on year. This is the first time that Apple's revenue has declined since 2019. Can Apple hurry? So a lot of revelations say that Apple is going to develop more high-end mobile phones to increase the price. But in 2022, the iPhone will gobble up 85% of the global smartphone profits, so it must be Apple. Let's take a look at the relevant introduction.

In 2022, iPhone will gobble up 85% of global smartphone profits

According to the latest report released by Counterpoint Research, the global smartphone shipments in the fourth quarter of 2022 were 1.2 billion units, down 18% year on year, which was the worst quarter since 2013.

Although the global smartphone business suffered a heavy setback, Apple was the biggest winner in the quarter. The report pointed out that Apple's global iPhone shipments in the fourth quarter were 70 million, higher than 49.2 million in the third quarter of last year, but lower than 81.5 million in the fourth quarter of 2021.

Apple's share of operating profit in the global smartphone market has reached an astonishing 85% in 2022. The report points out that the proportion of Apple's iPhone shipments reached 18% in 2022, a new record; The company's mobile phone business revenue accounted for 48%, creating a new best result.

The decline of Apple's revenue is also predicted by many small partners. The main reason is that the innovation ability is insufficient and the price is high, so many small partners don't buy it. But even so, the iPhone will swallow 85% of the global smartphone profits in 2022, and the position of Big Brother is still hard to shake.