Compared to the sales growth of the Magic4 series by 220%, the first sales of the Honor Magic5 series did not disappoint expectations!
The Honor Magic5 series has been on sale nationwide for over a week now. Due to breakthrough improvements in multiple aspects, this new machine is very popular on any platform. According to the well-known data research company Counterpoint, the first sales performance of the Magic5 series has increased by 220% compared to the previous generation!
Recently, the well-known data research company Counterpoint released a survey report on the global high-end market in 2022, which is a market with an average selling price of over $600. The report shows that Honor accounts for 1%, ranking fifth, with a year-on-year increase of 110%. Don't underestimate this 1% ratio, as it is already very difficult for the global market to enter the top five.
As a comparison, vivo and OPPO are not on the list, and Huawei only has a 3% share. From this point, we can see the achievements of Honor in the high-end field over the past year. Coincidentally, before this report was released, the authoritative media "Wall Street News" also conducted a special report on Honor< The news shows that the Honor Magic5 series saw an overall sales increase of 220% year-on-year in the first week of its first sale, with a price range of 5000 yuan and above. Note: This is for the sales of HONOR Magic4 series on a year-on-year basis, not for 5000+models in the industry.
The reason why the year-on-year sales of the Honor Magic5 series have increased so much is due to the following two reasons:
Brand influence
In the field of smartphones, especially in the high-end field, with such a strong presence, various brands are competing for product strength. The optimized effects of the same Dongdong in different brands are completely different, and the Honor Magic5 series also has its own black technology. For example, Qinghai Lake Technology's batteries, self-developed signal enhancement chips, and so on;
Balancing prices for multiple adjustments
The overall price of the Honor Magic5 series has decreased compared to the previous generation, which is definitely a very important factor. Zhao Ming has explained this point before, so I won't go into more detail here. Compared to products of the same level, lower prices will invisibly increase competitiveness, as consumers want to spend less money to buy better products.
At present, the time spent by Honor officials on the Magic5 series has yielded significant results, not only making Honor more stable in the high-end market, but also showing the difference between it and Huawei to the outside world. Currently, the series models should still be in hot sales. If you have any ideas about replacing them recently, then this can be considered carefully.
