Huawei's new sub-brand Xingyao is here!Or focus on mid- to low-end cost-effective models

After several years of silence, Huawei finally brought a purely domestically produced Kirin chip last year, and Huawei mobile phones have once again become popular among everyone.However, because the Honor brand was previously separated due to various reasons, Huawei lacked cost-effective models in its product line.Recently, news broke that Huawei has registered a new sub-brand called "Xingyao", which will focus on high cost performance.

Recently, there is news that Huawei mobile phones will launch a new sub-brand "Xingyao", focusing on online sales, taking the cost-effective route, targeting the mid-range market of 1,500-3,500 yuan, with cost-effectiveness as its core competitiveness.It is understood that Huawei Technologies Co., Ltd. has applied to register trademarks such as "Xingyao Mobile" and "Xingyao Edition", which are internationally classified as scientific instruments and smartphones. The current trademark status is under registration application.In addition, Huawei has also applied to register trademarks such as "Xingyao Ring" and "Huawei Xingyao".

It is worth noting that the word "Starlight" has appeared in Huawei mobile phone launches many times. For example, the previous nova series widely used the classic Starry double ring design, as well as the Starry craftsmanship, which does not stick to fingerprints and can alsoAnti-scratch.Some analysts believe that the purpose of Huawei's mobile phone launch of a new sub-brand "Xingyao" may be to fill the gap between Huawei and Honor and seize share of the mid-range market.

After Huawei lost its glory, its main product line created a relatively large vacancy in the mid-range machine market. For example, the nova series began to transform into high-end lines in the past two years and launched the Ultra version. However, the market position of the standard version of the nova seriesAnd the price/performance ratio is too weak in front of other competing products, and it is not very competitive. Therefore, Huawei really needs a more cost-effective product line to fill the online market. At the same time, this product line must be different from Huawei itself.

Huawei's own product line is indeed good now, and they are basically mid-to-high-end models, with no cost-effective products at all.This is not good for future development, so the Xingyao mobile phone that was revealed this time should take over the previous Honor mobile phone and assume the task of Huawei's cost-effective model.