Apple cancels car manufacturing, market competition is too fierce!

There is a word that has become very popular in recent years, and that is "crossover". The most popular one is automobiles. In today's automobile industry, not only are there many established automobile companies, but even mobile phone brands have begun to build cars., there is news that Apple, the leader in the mobile phone industry, has canceled car production. Let us take a look at the relevant news!

[Apple cancels car manufacturing and increases production of AI]

Apple has canceled its decade-long electric car plan, abandoning one of the most ambitious projects in the company's history, according to Apple whistleblower Mark Gurman, citing people familiar with the matter.Apple's internal disclosure on Tuesday surprised nearly 2,000 employees involved in the project, people familiar with the matter said.

The decision was made jointly by Chief Operating Officer Jeff Williams and Vice President Kevin Lynch, who oversees the effort, according to people familiar with the matter.The two executives told employees that the project would begin to wind down and that many employees working on automotive research and development would be reassigned to the artificial intelligence unit.These employees will focus on generative AI projects, an increasingly important priority for the company.The Apple car team also has hundreds of hardware engineers and car designers who may also apply for jobs on other Apple teams.

The company will cut jobs, but it's unclear how many will be laid off.

Apple broke the news about building cars a long time ago, and it is said that it has invested a lot of manpower and material resources. Now canceling the car building will definitely be wasted, but Apple has a big business, and people don't care about this little money.